Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Portsmouth, NH


Company Profile


Headquartered on the historic Portsmouth, NH, waterfront, with sales offices in Buckhead, GA’s TechRise startup center, B2W Software empowers heavy civil construction companies to win more work and complete it more profitably.


The Company’s highly differentiated ONE Platform connects people, resources, and construction workflows through interoperable software modules for estimating, scheduling and dispatching, field tracking, equipment maintenance, safety and reporting. Unlike disparate solutions, the ONE Platform is unified by a single operational database and can be rapidly deployed by contractors of all sizes on premise or in the Cloud.


Job Description


Reporting to our Vice President of Marketing, the Sr Digital Marketing Specialist will contribute to marketing campaigns and sales support. We’re a fast-paced team looking for a hands-on individual with hands on software marketing experience and technical prowess. The ideal candidate will inspire and scale B2W Software’s inbound lead gen campaigns – in ways that cut through the clutter and engage the best prospects. Fueling an undeniable passion for SQLs, marketing automation, SEO, social media, and data analytics are just a few of your remarkable skills. 


Primary Responsibilities

PPC Campaigns and Social Media

  • Own paid search strategy, PPC campaign management, analytics, and optimization, staying current on strategies for highest Quality Score and conversion
  • Write compelling and concise digital ad copy
  • Monitor budget and strategically adjust bids
  • Develop and execute social media programs to increase audience/engagement; utilize paid advertisements where appropriate
  • Manage B2W’s qualified online user reviews program on AppStores, Gartner, FeaturedCustomers, G2 and other sites

SEO and Website Management

  • Oversee all aspects of SEO, optimizing Webpage content, landing pages, forms, blogs, etc. for best ranking
  • Lead keyword selection for audience targeting
  • Evaluate, recommend, and implement best practices for Website development, traffic acquisition and conversion
  • Direct the activities of an outsourced Web developer and internal resources

Marketing Automation

  • Work directly with sales, marketing, product, and services leadership, support the execution of targeted national/regional email campaign delivery
  • Build and maintain effective email templates, consistently testing new formats, deliverability/open tactics and offers
  • Collaborate with our communications and creative team members to maintain a consistent brand voice and message across all programs
  • Own the build out of a world class multi-touch attribution system for campaign contribution to pipeline and program ROI
  • Apply a deep understanding of B2W’s personas and buyer journey to create effective lead nurture tracks and dynamic list building capabilities

Qualifications & Requirements

  • Several years of relevant work experience in inbound/outbound digital marketing execution/measurement and operations; software setting preferred
  • Demonstrated hands-on leadership and project management skills
  • Proven ability to handle multiple projects in a fast-paced environment 
  • Track record of implementing SEO, PPC and email campaign best practices with a solid grasp of success metrics 
  • Excellent working knowledge of Salesforce (Lightning), Salesforce reporting and Pardot or similar marketing automation platform
  • Basic HTML, CSS, Wordpress skills; CVENT Flex experience a plus
  • Familiarity with SEMRush or similar SEO tools, Google Ads and Analytics and social media platforms required
  • Excellent verbal and written communication skills; outstanding attention to detail
  • Ability to communicate effectively with outside vendors and colleagues at all levels of the organization
  • Degree in marketing, communications, English or business preferred with a passion for continuous learning
  • We believe in full employee engagement and collaboration across departments, B2W is not a work remote company.


  • Health & Dental Insurance premium paid 75% by company
  • Flexible Spending Account
  • 401(k) Retirement Plan with company match
  • $100,000 Life Insurance paid 100% by company: additional coverage available for purchase
  • Short- and Long-Term Disability Insurance paid 100% by company
  • Vision Insurance
  • Paid vacation, sick and holiday time
  • Up to five days of paid sick leave per year
  • Energetic and professional work environment
  • Beautiful new office building on the downtown Portsmouth waterfront with easy access to Route 95
  • Satellite sales office in Buckhead, GA with easy access to GA 400
  • Company-paid parking access for public parking garage
  • Dress Code – business casual every day
  • Professional development opportunities and tuition reimbursement

How to Apply


To apply for this position, submit the following via email to No phone calls or recruiters please.

  • Resume

B2W Software is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, basis of genetic information, citizenship status or any other group protected by law.

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