Marketing

Manager, Demand Generation & Marketing Operations

You’re an enthusiastic, creative marketer with a whole lot of digital moxie and a track record of blazing new trails for pipeline growth. Your breadth of hands-on experience in software marketing makes you well suited to inspire and scale B2W Software’s demand generation campaigns – in ways that cut through the clutter and engage your best prospects. Fueling an undeniable passion for SQLs, marketing automation, data analytics and ABM are just a few of your remarkable skills.

 

Does this sound like you?

 

Reporting to the VP of Marketing, our Demand Generation & Marketing Operations Manager is an integral member of a talented team helping to transform the operations of construction companies responsible for building North America’s most significant infrastructure projects – from innovative roads and bridges to renewable energy. The position is based in Portsmouth, NH.

 

Here’s What You’ll Be Doing

  • Working directly with sales, marketing and product teams, execute targeted national/regional email campaigns from concept through measurement
  • Handle tactical development and deployment of Web forms, landing pages, social media integration, etc. tied to campaigns
  • Apply a deep understanding of B2W’s personas and buyer journey to create effective lead nurture tracks using Pardot and dynamic list building capabilities
  • Build and maintain effective email templates, consistently testing new formats, deliverability/open tactics and offers
  • Drive marketing database strategy, list building and segmentation, analyzing gaps in our data, contact acquisition strategy for ABM and other best practices for managing data health (working with our Data Quality Admin)
  • Manage incoming leads, lead scoring and assignment to business development reps and field sales teams
  • Develop and maintain an effective email permissions/opt-in strategy, ensuring compliance with GDPR, CASL and other regulatory and privacy frameworks
  • Propose and document campaign strategy, actively communicating plans, activities and results to Sales and Marketing via the Marketing Calendar
  • Own the build out of a world class multi-touch attribution system for campaign contribution to pipeline and program ROI
  • Analyze program outcomes in detail, draw insights and present results to facilitate decision making and next steps
  • Contribute to the creation of sales-ready content and communications, including provocative email promotions and subject lines, landing page copy, blogs and monthly customer and industry newsletters
  • Handle basic Salesforce and Pardot administrative duties including campaign tracking, user account creation, layout optimization and reporting; work with our outside agency to support automated workflows and integrations, etc.
  • Collaborate with content, communications and creative team members to maintain a consistent brand voice and message across all programs.

 

Do You Have What It Takes?

  • 3+ years of relevant work experience in inbound/outbound marketing program execution/measurement and marketing operations
  • Demonstrated ‘hands-on’ leadership and project management skills; proven ability to handle multiple projects in a fast paced high-tech environment
  • Track record of email and push notification best practices with a solid understanding of success metrics
  • Excellent working knowledge of Salesforce, Salesforce reporting and Pardot or similar marketing automation platform
  • Familiarity with Uberflip, WordPress and Google Analytics preferred; basic HTML, CSS and JavaScript skills a plus
  • Excellent verbal and written communication skills, including copy writing and proofreading
  • Ability to communicate effectively with outside vendors and colleagues at all levels of the organization
  • Degree in marketing, communications or business preferred with a passion for continuous learning

 

How to Apply
Please send your resume and cover letter with qualifications to lclark@b2wsoftware.com.

No phone calls please. B2W Software is an equal opportunity employer.

 

About B2W Software
B2W Software empowers heavy civil construction companies to win more work and complete it more profitably. The company’s ONE Platform connects people, workflows and data and supports advanced, unified applications for managing estimating, scheduling, field tracking, equipment maintenance, data capture and business intelligence.